Global Publishing & Marketing Services

The Difference between Publishing and Marketing Services 

Publishing Services are provided to clients as part of an inclusive deal including production, distribution and marketing services. Publishing clients are provided services in exchange for a revenue share agreement. Publishing services are offered by invitation-only; however, inquiries are always welcomed. 

Marketing Services are provided to clients whether or not their project is produced or distributed by Lantern on an a la carte basis. Services include social media, public relations, critic relations, web and email marketing as well as bespoke marketing campaigns. Services range in scope and cost depending on the budget and goals for your project. Marketing services can also be bundled with production and distribution for greater savings and value. 

Types of Marketing Services

Advertising services include campaign design and execution across a variety of media including print and digital news, outdoor, radio, television, social media, online, magazine, destination (airports, bus stops, malls), events and more. Services include campaign creation, copywriting, graphic design, production, media buying, ad placement and performance monitoring. 

Public Relations services include media, press and critic engagement through a variety of mediums including press releases, pitching and media placement all the way up to global book tours and signing events. Services include campaign design, copywriting, press release distribution and placement, newswires, interview scheduling, event production, tour design and promotion and much more.